Unordinary Italy was born from a desire to cut through the noise and create a space where exceptional storytellers and immersive experiences take centre stage. Our Italian founder, Monica, envisioned a way to share Italy’s lesser-known wonders through the eyes of passionate local guides.
Our journey begins in the enchanting region of Emilia Romagna, a place close to Monica’s heart. Born and raised in Sassuolo, near Modena, she’s a proud emiliana ( the land of slow food and fast cars) but also an intrepid traveller. Her lifelong wanderlust led her to spend nine years working in esteemed travel agencies in Australia. This cross-cultural experience gave her a deep understanding of what travellers truly seek—meaningful connections, authenticity, and a fresh perspective on Italy.
OUR MISSION
We are on a mission to take you beyond the obvious, uncovering off-the-beaten-path destinations—some you may not have even heard of—while offering a new lens on Italy’s classic highlights.
Everyone talks about authenticity, but what does it really mean?
For us at Unordinary Italy, authenticity isn’t just about the past—it’s about embracing the present and future too. We infuse a contemporary spirit into your Italian journey, crafting experiences that feel personal, enriching, and truly one of a kind. Our storytellers craft experiences based on local insights and their interest and what being local in their territory means to them.
WHAT SETS US APART?
LOCAL & EXPERT STORYTELLING
Our expert storytellers are deeply connected to their territory because they are truly local—born and bred. When we say local, we mean it. When we say expert, we mean it. Our guides are PhD holders, gastronomic consultants, and specialists in their fields, ensuring that every experience is insightful and engaging.
MEANINGFUL CONNECTIONS
With one foot in Italy and the other in Australia, we bridge two worlds. This unique perspective allows us to cultivate personal relationships with our storytellers while understanding exactly what travellers—especially Australians—seek in an Italian experience.
UNCONVENTIONAL PATHS
Whether in Rome or a tiny village you’ve never heard of, our experiences go beyond clichés, offering a fresh, local perspective that only true insiders can provide. Unordinary Italy isn’t just about where you go—it’s about how you experience it.
Do you dream of venturing off the beaten path, discovering hidden gems, and forging meaningful connections? You’re in the right place. Benvenuti e benvenute!
Our core philosophy is simple: we only send you to places where, as Italians, we would go ourselves. Most importantly, we recommend only the places and experiences that we truly love. Andiamo!
Grazie mille,
Monica
P.S. Wondering where I am in the picture? It’s Comacchio, a tiny village in the Delta del Po, near Ferrara—one of Italy’s many hidden wonders.